Rule # 1 Pillows and cushions within a room do not have to match. Biggest decorating mistake made by a layperson is buying all the same colorways.
Rule # 2 Know what you want to accomplish, if you want a a formal look most common size 18 inches square it is not too large on a small seat and will not look out of place on a sofa.
If the furniture has a low back I recommend using 16 inch square decorator pillows, With extra firm pillow inserts.
For a casual feel go with the 22 inches or 24 inches square, Always use a down feather insert in the larger decorator pillows unless you are using the larger size as a floor pillow in which case go with the polyester fiber fill
Rule # 3 Use them odd numbers one for the chair and three to five for the love seat or sofa
Rule # 4 What feel do you want , Down feather inserts are more luxurious, and of course are more expensive. Polyester filled pillow inserts are stiffer, plumper and more resilient
Rule # 5 Don't just look at the furniture, look at the whole room. the wallpaper the floor or floor covering, even the view from the window should help you decide which colors or combination of colors to use
Rule # 6 More expensive is not necessarily better. Get the look and feel that you want. Consider decorating a work in progress allow yourself the opportunity to experiment and make changes slowly
On a future post I will discuss the various shapes, when they should be used
I found this great three minute YouTube video of a professional decorator explaining sizes and colors you should find it very helpful
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